‘In a conservative culture that feels like Punk never happened, the time is right for return of the Rudeboy’- Don Letts.

Return of the Rudeboy

I have had the pleasure of visiting Return of the Rudeboy exhibition this summer at the Somerset House in London. An immersive exhibition exploring the style, swagger and significance of the 21st Century Rudeboy including original photography, film, installations and a programme of events around this phenomenon which is the result in fashion language of a mix among caribbean and english cultures. Created by photographer and film maker Dean Chalkley and creative director Harris Elliott, they reveal a collective of sharply dressed individuals who exemplify an important and rarely documented subculture.

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by Cristina Morales